Indian Wine Consumption on The Increase
To complement a good dinner you need exquisite wine to go with it. When having a smart meal the waiter would ask you what you would like to drink to which you would answer, “A bottle of your finest Nashik region sauvignon blanc or an original Maharastran Shiraz”. Like any good meal there are some essentials that you need, for example, glassware, an ice bucket to keep the wine cold (if it’s white) and ideally someone to pour it for you. Whilst all of these are most often associated with fine French or Italian cuisine, India are now making a move for the market.
The Indian wine industry is desperately trying to emulate the success of the sub-continents beer (Cobra) and food (Curry). However India’s oldest winery only dates back to 1982 so the industry is still really in the early phases of its inception. India as a nation are trying to increase their revenue stream as much as possible by broadening their own commerical potential. Exporting wine as well as beer and food will be a great move for India as a nation as this will un-doubtedly help their relation and profit prospects.
White wine and red wine go well with any meal and normally you would go for a wine that has been brewed and made in France or Italy for example, but Indian wine could change all of that. Sales have grown by 30% to 35% in India every year since 2002 and although only 2% of the population drinks wine, that still accounts for a staggering 20 million people. Last year alone the Indian market accounted for 1.two million cases of wine being sold, representing a doubling of domestic consumption in only just five years. Compared to global players in the wine industry – America last year produced 270 million cases – India remains a viticultural minnow but now producers believe they have spotted a receptive export for the globe and a massive avenue to make plenty of money.
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Tags: drink, food, wine glasss, Wine Insider

